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11th February 2021 | Company

{my}dentist, the UK’s best dental corporate

A reflection on 2020

2020 has been a year like no other. The whole country faced an unprecedented challenge, but we’ve risen to meet it together. Our colleagues across {my}dentist have worked harder than ever to support our patients and each other at an extremely uncertain time. But amongst these difficult times came some positivity, we were honoured to have received the award for the ‘Best Dental Practice Corporate Group’ at the 2020 Dental Industry Awards. This achievement would not have been possible without the outstanding teams we have in place across the business

Over the last 12 months, we have continued to improve the quality of care we provide to patients, we have supported clinicians to grow the careers that are right for them, we have built an outstanding platform for future growth and, despite the disruption of the COVID-19 pandemic from the start of March, we still smashed our targets. Here we reflect on some of our highlights…

Our high-quality affordable approach to private dentistry

The {my}options brand launched at the start of the 2020 financial year as {my}dentist’s high-quality, affordable approach to private dental care. With half of all NHS practices in the UK being closed to new patients, it was designed to bridge the gap for those who experience difficulties in accessing a dentist, but for whom the high costs of private treatments are out of reach. After a successful trial in 20 practices, the brand was quickly rolled out across the UK thanks to demand from both patients and clinicians. By the end of the year, more than 80,000 patients had benefited from {my}options, and more than 2,600 clinicians had got involved across 484 practices.

Health and safety matters to us

{my}dentist has always been a leader in health and safety and for the sixth consecutive year, we were awarded a RoSPA Gold Medal for demonstrating the highest health and safety standards. Nothing matters more than the safety and wellbeing of our patients and colleagues so that’s why, throughout the pandemic, our focus has been on following all government guidelines and putting in place a comprehensive chain of protective measures – from screens at reception desks to all of the appropriate personal protective equipment – to ensure everyone in our practices is looked after.

Careers like no other

A record number of clinicians joined {my}dentist since the Coronavirus pandemic as our ability to support clinicians in growing their private careers, while maintaining the security and stability that comes with having an NHS contract with a large provider, is one of our greatest strengths and is a key reason why we have seen such sustained growth in our ability to attract clinicians and to keep our dentist turnover rate at historically low levels.

Charity partnerships

Four years ago, our colleagues chose Cancer Research UK as the charity they wanted to support. Since then, colleagues across {my}dentist have raised over £300,000 for the charity. We’re extremely grateful to all of our teams for their fundraising efforts which included both personal and team challenges. At the start of 2020, our colleagues chose Dementia UK as our new charity partner so we look forward to raising vital funds for them going forward. Meanwhile, we will continue to also support Bridge2Aid which trains rural health workers in developing countries with emergency dental skills. We support financially, donating £12,000 in FY19/20, as well as practically by funding two of our team to visit Bridge2Aid projects and provide the necessary training.

Investing in new high street locations close to patients

In the 2020 financial year, we launched two new practices in West Yorkshire as part of our approach to ensuring we have modern, outstanding-quality practices in strategic locations. Our new practice in Halifax is the result of a merger of three previous dental practices into one modern and fully accessible practice. Situated in the centre of Halifax, the practice has 13 surgeries making it the biggest in {my}dentist’s network, and it has capacity to support up to 40,000 patients per year.

What’s next for {my}dentist

There is a lot to be excited about this upcoming year and in dentistry as a whole right now. With new technologies, an evolving workforce, revolutionary new treatments, and more patients than ever wanting access to high-quality, affordable dental care, UK dentistry is changing faster than ever before. And with our clear plan, and outstanding network of clinicians offering world-class care, {my}dentist is not just a part of this change, it is helping to lead it.

If you have any queries relating to the above story or would like to find out more about {my}dentist and our career opportunities please email rjones@mydentist.co.uk

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